What set the wheels in motion
Like many of you, we look forward to a great ride every Saturday morning with our mates, followed by an equally great coffee and catch up. It's the perfect end to a busy week.
And from the increasing number of cyclists I see out there, it's obvious, many Aussies feel the same way. From the hardcore triathletes on their bikes several times a week, pounding their pedals to achieve that PB, on dream machines that cost a small fortune, to the recreational cruisers trying their hardest to latch on to a group that'll pull them that much faster up that killer hill towards that well deserved latte.
But recently my bubble was burst when a good mate's baby (I mean bicycle) was stolen literally from right under his nose, outside a coffee shop, never to be seen again. He was devastated. It was his pride and joy. He'd built it from scratch over time. On top of that it was a time consuming hassle, reporting it to the police, chasing insurance, not being able to replace what he'd lost and being without a bicycle for several weeks.
It got me thinking. I looked further into bike theft, saw the rising statistics Australia wide and heard many more similar stories. It got me really thinking. If us cyclists could come together week after week on the road, surely we could come together to combat bicycle theft.
It was then that I began working on the idea of a hidden tracking device that would enable cyclists to pinpoint the exact location of a stolen bike through a social GPS tracking network. A device that would enable our cycling community, together with the authorities, to put a leash on bicycle theft for good.
And there you have it - Cycle Leash was born and now Leash It has grown from it, now protecting everything from your car to your kids.